i wrote this
A piece on viral video, Mumbo Jumbo
Whether it's the Vote Different ad that kicked off the primary season's viral warfare, or a completely loopy set of videos called Barack in 74 that imagine our next president as a resolutely nerdy stoner at Occidental College, this has been the best campaign ever for ads and videos. It's also been a completely one-sided campaign. Whoever first said "there is joy in the struggle" likely wasn't thinking of viral video, but if the muses of humor, visual intelligence and mashed-up insight could vote, they would clearly be voting Obama. (A tip of the hat to Media Assassin Harry Allen for bringing "Barack in 74" to my attention.) [full story]
The Root doesn't embed video, so here are some of the clips I mention:
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