web strategy
help an ebog out; part 2
Over the next 2 months I'll be doing some consulting work for NPR's Day to Day. My gig involves helping the Day to Day team think through a new blog called Daydreaming, which, as the show describes it, will look at the state of the California Dream:
Daydreaming is Day to Day's official blog. Over the summer we'll be showcasing the people, stories and issues featured in our new series, "California Dreamin'." The Golden State has brought the world new trends, new ideas, and new ways of life, but what happens to the California Dream when the economy's sluggish?
My own goals are pretty straight-forward: build a blog for the show (check); develop policies and procedures for said blog; develop a content and community strategy; work within the framework of NPR's existing tools and digital policies, as well within the more abstract framework of "NPR-ness." Come visit every now and then, and leave me a comment. Or, better yet, subscribe to the feed.

















